Performance Marketing Specialist

From Startups to Global Brands
I Make Every
Rupee of Ad
Spend Count

With 4+ years of performance marketing experience across D2C fashion, luxury retail, and international cruise brands, I build campaigns that don't just perform — they dominate. From ₹50L/month budgets to 10x ROAS, the numbers speak for themselves.

10x Highest ROAS Delivered
₹50L+ Monthly Budget Managed
20% CPL Reduction (US & Canada)
6 Months Startup Turned Profitable
AI Marketing Guru
End to End Marketing
Campaign Optimisation
Campaign Scaling
Audience Targeting
Conversion Tracking
Whatsapp Automation
Email Automation
A/B testing
Creative Design
About Founder

The Marketer Behind the Numbers

I'm Dipak Kumar — a Performance Marketing Executive with 4+ years of proven experience scaling brands across D2C fashion, luxury retail, and global travel markets.

I've managed campaigns for some of the most demanding clients in the game — from turning a loss-making D2C startup profitable in 6 months, to handling ₹50L+ monthly budgets for Monte Carlo, to generating high-quality leads for Celebrity Cruises and Silversea Cruises in the competitive US and Canada markets at IPG Mediabrands, one of the world's top media agencies.
I don't just manage budgets — I engineer outcomes. Every campaign I run is built on sharp audience strategy, relentless creative testing, and data that drives real business decisions.

Experience

  • End-to-end campaign management across Meta paid media platforms
  • Campaign setup, aggressive optimization, and strategic scaling
  • A/B testing of creatives and audiences to find winning combinations
  • Deep audience segmentation and precision targeting
  • Managing and scaling Catalogue (Product Feed) Ads for D2C growth
  • Daily performance monitoring, reporting, and proactive decision-making

Tools & Platforms

  • Facebook Ads Manager
  • Google Ads Manager
  • Pinterest Ads
  • Reddit Ads
  • Snapchat Ads
  • LinkedIn Ads
  • WhatsApp Automation
  • Email Automation
  • Canva
  • Google Sheets / Excel
  • Meta Commerce Manager
  • Snapchat ads and other social platform
Founder Image

Work History

Monte Carlo (Current)

One of India's most well-established premium fashion brands.

  • Managing a ₹50L+/month paid media budget across Meta
  • Consistently delivering 10x ROAS through precision targeting and funnel optimization
  • Scaling catalogue and brand campaigns for sustained high performance

Boholyfe (D2C Fashion E-Commerce Brand)

Fast-growing e-commerce fashion brand focused on online-first growth.

  • Took complete ownership of performance marketing from day one
  • Transformed the brand from loss-making → break-even → profitable within just 6 months
  • Delivered 5x ROAS through rigorous A/B testing, audience layering, and creative iteration

IPG Mediabrands (Top Global Media Agency)

One of the world's leading media and marketing agencies.

  • Handled high-budget performance campaigns for the US market
  • Worked on the Royal Caribbean Group portfolio — Celebrity Cruises & Silversea Cruises
  • Generated quality leads for the US and Canada markets
  • Reduced Cost Per Lead (CPL) by 20% through audience refinement and bid strategy optimization

SERVICES SECTION

What I Do Best

Whether you're a startup finding your footing or an established brand looking to dominate — I have the strategy and execution to get you there.

Performance Marketing

Run paid campaigns that deliver measurable results — not just impressions. From Meta to Google, I set up, optimize, and scale campaigns with a singular focus: maximum returns on every rupee spent. Built for brands that want real growth, not vanity metrics.

Full Funnel Marketing

Most brands only focus on the bottom of the funnel. I build strategies that work at every stage — awareness, consideration, and conversion — so no potential customer slips through the cracks. The result? Lower CAC, higher LTV, and compounding growth.

Increase Organic Reach

Paid ads get you started. Organic reach keeps you growing. I help brands build a consistent, platform-native organic presence that reduces ad dependency over time and turns audiences into loyal communities.

SEO

Visibility starts with search. I craft SEO strategies that put your brand in front of high-intent audiences on Google — from technical optimization and keyword strategy to content planning that drives sustainable, long-term traffic without paying per click.

Brand Awareness

Before people buy, they need to know you exist. I design awareness campaigns across Meta, YouTube, Pinterest, Reddit, Snapchat, and LinkedIn that plant your brand in the minds of the right audience — at scale and at the right cost.

Brand Promotion

Launches, sales, product drops, seasonal pushes — I build high-impact promotional campaigns that create urgency, drive traffic, and convert. Whether it's a new collection or a flash sale, I make sure your promotion cuts through the noise.

Influencer Marketing

The right creator can do what no ad can. I identify, vet, and coordinate influencer partnerships that align with your brand values and target audience — turning authentic voices into measurable revenue drivers.

Contact

Let's Build Something That Performs

Whether you're scaling a D2C brand, launching a campaign, or breaking into a new market — let's talk strategy.

Email

info@aimarketingguru.in

Phone

+91 87091 18719

Location

Gurugram • Delhi • Ranchi • Jamshedpur • Patna • Kolkata

Response Time

Within 24 Hours